Web Video : Step-by-Step to Create, Share & Track

This week I was asked to speak at the Social Media University conference in Milwaukee about “viral video” on the web. I don’t believe there’s a special formula to follow that magically equals viral distribution, but I think there are many things you can do to set yourself up for success.

In the slide deck below (the one I presented at the conference), I discuss the following topics:
* Where we are today with web video (scale, how we consume it, how we share it, etc.)
* Examples of certifiably viral videos (some are good for companies, some are bad)
* 3 components of a video strategy to extend your reach
* Creating video: Some things to consider
* Sharing video: Hosting, embedding, share buttons, and distribution
* Tracking video: Analytics packages to track your video success (helps you prepare for the next one)
* The future of video on the web: Mass distribution and real-time streaming

The presentation was video taped, so I’ll place that here as soon as it’s ready. I would love to hear what you think in the comments, or on Twitter. Be sure to view the presentation in full screen mode.

The World Today: Most Popular Social Networks

I saw an interesting graphic this morning, depicting the popularity of various social networks all over the world.  Some items of interest:

* Myspace still looks to be the world leader with Facebook close behind.  I’d expect this gap to grow with the announcement of the Myspace Music platform.

* Google owned “Orkut” is the leader in two major developing countries: Brazil and India.

    Finding Value: Social Network Recommendations

    My camera mysteriously stopped working a few weeks ago.  After sending it back to Casio and having them not honor my warranty (I won’t get into it here, but if you want the details, I’ll tell you), I have decided that I’ll probably have to buy a new camera.  My hand feels lost without one.

    With all this social media at my finger tips, I decided to get some feedback from friends (Facebook) and followers (Twitter).  I put the message below out to both the networks and as you can see in the Facebook example, I had some quality feedback almost immediately!

    This is very interesting because instead of going to some camera site and reading reviews from random editors/consumers, I am getting great recommendations from people I know and respect. It’s safe to say I’m leaning towards a Canon. They must be doing something right. Word of mouth is still the strongest advertising…

    Thanks for all the advice!

    What if Real Life Was Like Facebook?

    I laughed out loud.

    Quick Search /
    Amazon’s Kindle: Huge Potential, Not Where You Think
    December 9th, 2009

    In September of this year, Mashable proclaimed “Apple’s Tablet Will Eat Kindle’s Lunch“.  The article went on to criticise the Kindle device on a number of levels, such as the fact that it’s not in color, and that it doesn’t have fancy multitouch functionality.  While I agree the device will soon be left in the [...]

    Lollapalooza 2009 #FollowFriday…
    August 7th, 2009

    This weekend, Lollapalooza is finally upon us in Chicago.
    And for anyone keeping score, this marks the first summer where fans can connect directly with the vast majority of artists, in real-time, using Twitter. Here is a list of all the Lolla acts and their Twitter names

    Web Video : Step-by-Step to Create, Share & Track
    July 29th, 2009

    This week I was asked to speak at the Social Media University conference in Milwaukee about “viral video” on the web. I don’t believe there’s a special formula to follow that magically equals viral distribution, but I think there are many things you can do to set yourself up for success.
    In the slide deck [...]

    A Taste of the Spreenkler Community
    July 24th, 2009

    The Spreenkler group in Milwaukee is one of the more creative, driven sets of people that I’ve ever met. In this video, Brian Artka gives a little taste of what the crowd is like. Great work Brian.

    Introducing blakeju.mp – my life online
    July 18th, 2009

    As you may have noticed, the activity on my blog tends to wax and wane. If you’d like to get some more frequent updates, you should check out blakeju.mp. The site aggregates most of my online activity into one place.

    In other words:
    This blog + ActionsTalk + Twitter + Posterous + Flickr [...]

    The iPhone Continues to Amaze…
    May 26th, 2009

    I saw two videos today that made me think we’re only beginning to see the raw potential that lies in the iPhone. When Apple decided to open the platform up to developers, it was such a brilliant idea! Building a platform and letting others take it and run is a very compelling business model. [...]

    Entrepreneurs Can Change the World.
    May 14th, 2009

    Here’s a great video I found that really speaks to the entrepreneurial spirit. I highly recommend it.
    Even if you don’t work for yourself, you can think and act like an entrepreneur. How are you changing your company, your community, your world for the better?

    $5K in 5 Days Campaign This Week!
    April 28th, 2009

    Friends and Family,
    I’d like to bring to your attention a fantastic charity opportunity that is being organized by two of my close friends, Allen Burt and Ryan Graves.  This week (beginning April 27, 2009) marks the beginning of their $5K in 5 Days campaign.  The goal is to raise money to buy books for school [...]

    Panography at Yerkes Observatory
    April 6th, 2009

    Over the weekend, Erica and I visited the Yerkes Obervatory, near Lake Geneva, WI.
    Yerkes Observatory, which calls itself “the birthplace of modern astrophysics,”[1], is an astronomical observatory operated by the University of Chicago in Williams Bay, Wisconsin. It was created in 1897 by George Ellery Hale and financed by Charles T. Yerkes. The observatory represented [...]

    Twitter Focus: Solving The “Groups” Dilema
    March 2nd, 2009

    File this one away with my series of posts focused on Information Overload…
    One major gripe I’ve had with Twitter for some time now (and I know I’m not alone here) is the inability to group the people you follow into certain categories. Let me explain.  Currently I’m following (receiving updates from) upwards of 600 people [...]

    Twitter Mug
    February 28th, 2009

    How’s this for a pop-culture, sign of the times item? A coffee mug with all the people you’re following on Twitter. You can pick one up for $12.95, at sxoop.com.

    My View of Milwaukee
    February 11th, 2009

    Panography using 100+ photos.
    Click on the image to view it BIG.

    Fonts Based on Your Handwriting From YourFonts.com
    February 7th, 2009

    Do it at YourFonts.com

    FollowBack? A Twitter App Idea
    February 4th, 2009

    “Subject: ‘______’ is now following you on Twitter!”
    Are you sick of the Twitter follow back process?  You know, the one where you get a dozen emails from Twitter and you have to go into each one to figure out if all these people are worth following?  The process is pretty inefficient if you think about [...]

    Teecycle Photo Shoot with Valo Photography
    February 3rd, 2009

    Over the weekend, I joined a few friends at Bucketworks to model T-shirts for Teecycle.org.  Teecycle sells used shirts and gives a portion of the proceeds to charity.
    Simon and Jake from Valo photography shot the whole thing, and they are extremely talented as you can see below.  Well a good model doesn’t hurt of course [...]

    Bubbling Up the Communication that Matters Most
    February 1st, 2009

    In this day in age, those of us that have chosen to dive head first into the social web are bombarded with communication from every angle. Information overload is a very real thing, and I believe the need for software to help us filter and prioritize this information will grow exponentially in the coming years.
    So [...]

    Alterra Morning Wallpaper
    January 21st, 2009

    Check out the wallpaper I just made on Flickr:

    Experimenting with Cross-Processing in Photoshop
    November 3rd, 2008

    Tonight I’m trying some cross processing techniques that I first saw in a tutorial from Layers Magazine.
    “Cross processing (sometimes abbreviated to xpro) is the procedure of deliberately processing photographic film in a chemical solution intended for a different type of film” – Wikipedia

    It’s a fairly simple process in Photoshop, achieved with a new curves adjustment [...]

    The World Today: Most Popular Social Networks
    October 19th, 2008

    I saw an interesting graphic this morning, depicting the popularity of various social networks all over the world.  Some items of interest:
    * Myspace still looks to be the world leader with Facebook close behind.  I’d expect this gap to grow with the announcement of the Myspace Music platform.
    * Google owned “Orkut” is the leader in [...]

    Declutter Projects
    October 7th, 2008

    After doing my six month stint in Europe, I came home to a mess.  I’ve been systematically checking off different areas of my place to get everything de-cluttered and organized.
    Some of these before pictures are down-right embarrassing, but I think they really illustrate how far some zip ties and a shelf can go for your [...]

    iTunes “Genius” is a Hit
    September 19th, 2008

    I recently upgraded to the latest version of iTunes and noticed that they’ve implemented a new feature, Genius Playlists.  Now I can select a song in my library that I’m in the mood for and iTunes will suggest a whole playlist based on certain qualities of that song.  Granted, this is just like Pandora for [...]

    Nokia Nseries Commercial Makes You Think
    September 12th, 2008

    That’s a damn good ad.

    My Best Photos from the Last Year
    September 10th, 2008

    “Grand Place”

    I like this photo because it abstracts the incredible structures of the Grand Place (Brussels, Belgium) and focuses on the cobble stones below. It’s always good to look at things from a different perspective.
    “Pudong (Shanghai) from The Bund”

    Well, how often does one travel to China? For most people, not very often. [...]

    Incredible Photos From Flickr’s Finest
    September 8th, 2008

    One of the greatest things about Flickr is the phenomenal photography from the community. Here is a slide show of my favorite photos. These are a great inspiration to a hobbyist like myself.

    Finding Value: Social Network Recommendations
    September 4th, 2008

    My camera mysteriously stopped working a few weeks ago.  After sending it back to Casio and having them not honor my warranty (I won’t get into it here, but if you want the details, I’ll tell you), I have decided that I’ll probably have to buy a new camera.  My hand feels lost without one.
    With [...]

    weapon of choice
    September 3rd, 2008

    An awesome photo I found tonight on Flickr

    weapon of choice, originally uploaded by aperitive.

    Complete Blog Redesign Tonight
    August 31st, 2008

    Time check: 2:41AM … and I just finished a complete overhaul of this site’s design. What do you think?
    Old design:

    New design:

    Mozilla’s Ubiquity – Bringing the Web Together
    August 27th, 2008

    Mozilla, the same company that brought you the phenomenal Firefox web browser, has just announced their Ubiquity prototype today. It’s a technology that lets you bring aspects of the web together without opening different sites. For example, if you’re typing an email to a friend about dinner plans at a restaurant, you can [...]

    Communication Segmentation with the iPhone
    August 24th, 2008

    Everyday we’re getting slammed with information from every angle, so I’m always looking for better, more efficient ways to make sense of it all. Last week I found myself deleting dozens of email alerts and notifications from Facebook, Twitter, and various banks.  While this information is arguably important, I’ve decided that it’s clogging up my [...]

    I love Nike commercials
    August 18th, 2008

    Nike (or whoever does their marketing) has been making inspiring commercials for as long as I can remember. I just found a site that lets you check out many of their new ones (Videos – Nike ).
    You know you’re doing something right when people search out your ads instead of fast-forwarding through them…

    Lollapalooza 2008 in Photos
    August 5th, 2008
    ActionsTalk – A New Direction
    July 2nd, 2008

    As some of you may know, ActionsTalk has been evolving.  Two months ago, we set out to create a conference in the Milwaukee area that brought together three key pieces of successful tech companies:  1. Tech saavy developers/engineers,  2. business minded entrepreneurs, and 3. venture capital.  Ryan Graves and I saw the potential for the [...]

    New Bike!
    June 11th, 2008

    The summer in MKE will now truly be that much sweeter. Check out my new ride… I went with the Specialized “Allez” (French for “Go!”).  I’m counting on a lot less of this.

    Milwaukee Sunset – After the Storm
    June 10th, 2008
    Severe Weather: Milwaukee Gets Slammed!
    June 8th, 2008

    Tornadoes and severe thunderstorms ripped through Milwaukee this weekend…

    Brilliant Time Lapse Video by Ross Ching
    June 7th, 2008

    Do yourself a favor and watch Eclectic 2.0 by Ross Ching.  What a great thing to wake up to!  And if you’re interested, here’s how he made it. I’m already looking for this equipment…

    Highlights from Europe 2007 – 2008
    May 29th, 2008
    Random Spring 2008 Photos
    May 29th, 2008
    World’s Largest Self Portrait
    May 26th, 2008
    Why I’m buying a bike
    May 12th, 2008

    aside from the obvious health benefits, of course…
     Update:  I got one!

    What if Real Life Was Like Facebook?
    April 30th, 2008

    I laughed out loud.

    6th Street Bridge
    April 29th, 2008

    A photo from last night’s walk in Milwaukee

    Sunday Afternoon Film Project
    April 28th, 2008

    I did a little stop-action film project with my friend Tad today. I’m mostly behind the camera and only make a short cameo as a stunt double — can you see where? And now, without further ado, I give you the Brady Street Skate vid…

    Do More With Your Photos – Two New Apps
    April 17th, 2008

    Two new applications I’ve been impressed with are Piclens and Animoto.

    Piclens is a plugin for Firefox that lets you view photos on the web in a new, completely immersive way. Once you have it installed, it integrates with all the major photo sharing sites: Flickr, Facebook, Google Images, Smugmug, etc. With [...]

    Hilarious Harlem Globe Trotters Spoof
    April 16th, 2008

    Having just seen the Harlem Globe Trotters on ESPN last week, I can’t stop laughing at this spoof from rejectedjokes.com.
    “That’s not etiquette. That’s not the basketball I know.”

    Improved saynoradio.com
    April 15th, 2008

    If you haven’t yet, check out the new, improved saynoradio.com — Saynoradio is a site I’ve started with some friends, dedicated to the Indie Music scene.

    Light emitting wallpaper
    April 14th, 2008

    Check out this cool light emitting wallpaper on Inhabitat.com

    An Interesting Ad About Awareness
    April 12th, 2008

    I found this video today over at the Creative Cooler blog. It’s a clever way to get the message across…

    Lollapalooza 2007 Clip
    March 23rd, 2008

    I put this little diddy together today with Animoto (which is an awesome site)

    Winter…Not Over Yet
    March 21st, 2008

    I’ve been back in MKE now for two weeks, and it looked like the weather was turning for the best…Until today

    How to Light Paint
    February 16th, 2008

    Light painting is brand new to me, but I saw a few examples scattered about the Internet, and decided to try it last night.
    Here are a couple of the better pictures:

    And here’s how you do it:
    Ingredients:
    1. Camera that can be set to have a long shutter
    2. Flashlight
    3. Pitch Black Room
    That’s it…
    Ok, so if you’ve [...]

    Griff Visits Belgium
    February 5th, 2008

    The Grizzle makes the trek across the ocean for a weekend in Europe. Hilarity ensues…
    Note: This is in reverse chronological order for some reason.

    Europe Travel 2007-2008
    January 24th, 2008

    I’ve been traveling, and traveling, and traveling lately…
    View Larger Map

    How to Learn Online for Free
    January 22nd, 2008

    You can find almost anything for free on the Internet these days, including education. So if you’re a motivated self learner, and it’s the actual knowledge you’re after (not a paper to hang on your wall), here is a round up of sites to get you started.
    Business Courses
    * Medical Product Quality System- [...]

    Picture Seen Around the World
    January 5th, 2008

    This photo we took at the Hofbrauhaus, Munich has now been viewed over 390,000 times now!
    Stats for the photo:

    Comments on Digg.com…

    Comments on Reddit.com…

    Super Euro Trip
    December 13th, 2007

    Tonight I stumbled across the blog we put together when we were backpacking all over Europe two years ago. We hit 15 cities in 30 days… obviously too much, but we got to see a lot. Since then, I’m much more likely to go to only one (and max 2) places on a [...]

    Photos: Latest Trip to Paris
    December 2nd, 2007

    The photo above has received more comments and views than any other picture I have ever put on Flickr, so I thought that I should post it here. What do you think? I’m a big fan of night photography like this. I’ll post more of an update soon. I’m in London [...]

    O$LO, Norway
    November 23rd, 2007

    Oslo, Norway…where a McDonald’s combo meal will cost you $18 USD and even the airport looks like a ski lodge.

    Best of the Web 2007
    November 23rd, 2007

    Here they are. These are the best and brightest web sites out there right now. What do they win? Nothing… but maybe they’ll get a few new visitors when this hits the presses. Check them out, and leave comments!

    Netvibes has become my homepage of choice as of late. It competes [...]

    Paris last week… UK this week
    November 11th, 2007

    Here are a few pics from my trip last week to Paris (more, as usual, on Flickr):

    Tomorrow is a holiday here, and I’m heading to Manchester, England for the night. Then I have two days of work in Leeds, England on Tuesday and Wednesday. So when I’m not pent up in an office [...]

    I know what you’re thinking…
    November 10th, 2007

    I know this looks pretty sad… don’t worry though, I’m OK. Malnourished, but OK.

    Upcoming Travel Dates
    October 30th, 2007

    I just added a calendar showing some of my confirmed travel dates.  Check out the right side of this page.

    A Night In Paris
    October 30th, 2007

    No, I’m not talking about the bootleg film… I’m talking about the second half of this week (and actually it’s two nights). That’s right, I’m heading to Paris tomorrow night. It’s a Belgian holiday here on Thursday so I’m taking the opportunity to travel.
    I’m pretty bad, in general, about planning my trips in [...]

    Laundry Day
    October 28th, 2007
    I’m still alive
    October 21st, 2007

    More posts, more frequently now – I promise. I now have Internet at home, so I have no excuse.
    Since I last wrote, a lot has happened here. I moved into a new apartment and out of the hotel. All of my clothes are permanently suitcase-creased, but it was worth the wait. [...]

    A Post — Just for You
    October 3rd, 2007

     Don’t you love checking websites daily when they only get updated every other week?? I know I do.
    Seriously though, sorry for the delay between posts. I originally wanted to wait until I had good news about my apartment search here in Brussels… and I’ve had two weeks of bad news…UNTIL TODAY! I’m [...]

    Where I Want to Visit
    September 23rd, 2007

    Here is my initial brain-storm of places I’d like to visit while I’m here for the next 5 and a half months.  Obviously, I may have to strike some from the list if time isn’t permitting.  What am I forgetting?  Let’s talk about it in the comments section.

    Paris
    London
    Budapest
    Munich
    Madrid
    Copenhagen
    Switzerland
    French Alps
    Greece
    Cannes
    Amsterdam
    Brugge
    Antwerp
    Prague
    Barcelona

    Google Translator
    September 22nd, 2007

    I’ve been using the Google Translator this morning, and I am extremely impressed.  It let’s you plug in statements in English, and it spits back the translation in almost any language you would want.  But even more useful is the ability to translate entire websites.  For example, today I’m looking for sport leagues/clubs to join [...]

    Apartment Searching…
    September 22nd, 2007

    Over the last couple days I’ve been working with a relocation company to find an apartment for my stay in Brussels (I’m still in the tragically located hotel).  I think I’m close to securing the the one place that really interested me out of the 8 that I saw.  It’s in the Sablon area of [...]

    Brussels Days 1 and 2
    September 16th, 2007

    I finally made it to Brussels, Belgium yesterday morning at 8 AM. It seems like a long time coming since I knew I was going to be moving here (look for a future post regarding that whole process – and why it took so long).
    Day 1
    The first day was pretty uneventful really. I made [...]

    New Blog Name?
    September 10th, 2007

    I’ve decided that I want to choose a new name for this blog, so that I can reserve blakesamic.com for something a little more professional.  I’m having trouble thinking of a name, so I’m looking for your help!  If you can think of something good, just respond with a comment on this post.
    This blog will [...]

    Beijing Time
    August 29th, 2007

    I just got back from Beijing a few days ago — very cool trip. It all started when we met up with our tour guide Ricky on Saturday morning:

    Ricky was a cool guy, and answered most of our questions. He definitely learned as much about the U.S. as we did about Beijing though. [...]

    Off to Beijing
    August 24th, 2007

    We’re about to hop on a plane tonight and head to Beijing for the weekend. Hopefully I’ll get some awesome pics of The Great Wall, etc.
    View Larger Map

    Chinese Knock-off Markets
    August 22nd, 2007

    Last week we decided to hop in a van and take a trip over to some Chinese markets. Within 2 minutes of hopping out of the van we had 3 or 4 new “best friends” that wanted to show us the best shops. Some of them even had catalogs for us to flip [...]

    Chinese Exercise
    August 20th, 2007

    The playgrounds here have some interesting equipment. This lady for example uses something that resembles the Gazelle in America.

    A Chinese Beer Truck
    August 20th, 2007
    Photo of Pudong from “The Bund” at Night
    August 19th, 2007

    I walked down to “The Bund” tonight and snapped this photo of Pudong from across the Huangpu river

    Senior Bootcamp Week One Comes to an End
    August 19th, 2007

    As you may know, the real reason I’m here in Shanghai is for work. I’m here for three weeks of training actually. Our first week of class is over and it went pretty well. Here’s a photo of my awesome team burning the midnight oil before our final project presentation on Friday:

    [...]

    Excuses, Excuses, Excuses
    August 19th, 2007

    So if you’re one of the 4 readers of this blog, you probably noticed that haven’t posted in a while.  These are some excuses:

    Internet in my hotel room isn’t free (and I’m too lazy to walk down to the 4th floor where it is free)
    We’re in class on computers all day – and I don’t [...]

    Coolio Comes Out of Hiding
    August 19th, 2007

    Coolio resurfaced last night in Shanghai at a club called BonBon. The Grammy award winning rapper that brought us such favorites as “Fantastic Voyage” and “Gangster’s Paradise” captivated a crowd of Shanghainese and expats with such phrases as:

    “I’m 44, but this ain’t your daddy’s stomach” (while lifting shirt to show abs)
    “If I was your [...]

    View from Bar Rouge
    August 16th, 2007
    An Evening at the Ice Bar
    August 15th, 2007

    A couple nights ago a bunch of us went to the Shanghai Ice Bar. This place was a complete novelty (we were the only people there, and I’m sure the locals laugh at it). Basically you get a huge parka, with gloves attached, when you walk in, and everything in the bar is [...]

    Lots of Overcast Days
    August 14th, 2007

    The weather in Shanghai has been pretty bad for the most part so far.  Everyday but one has been overcast and extremely humid.  It looks like Saturday should be pretty nice, though, which is good because we’ll be touring the city all day.

    Electrical Catastrophe Causes Room Upgrade
    August 14th, 2007

    You would think that the Circuits classes I took in college would have resulted in a little real world electrical knowledge – but you would be wrong.
    The first night here I asked the front desk for a power transformer (to account for the difference between American AC and Chinese AC), and they gave me [...]

    3 Weeks in Shanghai
    August 13th, 2007

    I’m in Shanghai, China now, and I will be for the next 3 weeks. Already, the experience has been unbelievable. I’ve done more traveling than most, including a couple trips to Europe — but I’ve never felt so completely foreign (or tall).

    (flying over Alaska)
    The flight over from Chicago (direct to Shanghai) took about [...]