This week I was asked to speak at the Social Media University conference in Milwaukee about “viral video” on the web. I don’t believe there’s a special formula to follow that magically equals viral distribution, but I think there are many things you can do to set yourself up for success.

In the slide deck below (the one I presented at the conference), I discuss the following topics:
* Where we are today with web video (scale, how we consume it, how we share it, etc.)
* Examples of certifiably viral videos (some are good for companies, some are bad)
* 3 components of a video strategy to extend your reach
* Creating video: Some things to consider
* Sharing video: Hosting, embedding, share buttons, and distribution
* Tracking video: Analytics packages to track your video success (helps you prepare for the next one)
* The future of video on the web: Mass distribution and real-time streaming

The presentation was video taped, so I’ll place that here as soon as it’s ready. I would love to hear what you think in the comments, or on Twitter. Be sure to view the presentation in full screen mode.