I saw two videos today that made me think we’re only beginning to see the raw potential that lies in the iPhone. When Apple decided to open the platform up to developers, it was such a brilliant idea! Building a platform and letting others take it and run is a very compelling business model.

This first video shows the Brushes app, and how it was used to create cover art for a recent issue of the New Yorker. Are you kidding me?! A $5 application being used in design for a major publication. That’s just unbelievable. You can read more about this here.

This second video shows a new iPhone game called “Seek n’ Spell”. Players of the game have to run all over a specific geographic area to collect letters, helping them make words to win the game. What really amazes me is how this game involves the physical world and software. The future will be very very interesting.