Communication Segmentation with the iPhone

Everyday we’re getting slammed with information from every angle, so I’m always looking for better, more efficient ways to make sense of it all. Last week I found myself deleting dozens of email alerts and notifications from Facebook, Twitter, and various banks.  While this information is arguably important, I’ve decided that it’s clogging up my inbox and making me slower to respond to emails from friends and family.  I’ve devised a scheme to solve this problem.

Since I’m increasingly mobile, like a lot of people, I chose to use the iPhone as the centerpiece of my “Communication Segmentation” plan (note: term originally coined by Tad Johnson).  iPhone makes it extremely easy to add new Gmail accounts to your email application, so I decided to make multiple Gmail accounts - one for each of these communication types.  I registered all five accounts in one day, so it would appear that Google doesn’t care if you do this.

1. Personal Gmail: I get all my regular email here from friends and family.  I tend to filter out any kind of advertising, etc. and send those emails directly to the archives.

2. ActionsTalk Gmail: I have a few things routed here now.  Since I set up a Twitter account for ActionsTalk (my startup spotlight website), I’ve got all the alerts for that account going here.  Any new comment alert coming from the site (ActionsTalk.com), and emails from sponsors or startups are also sent here.  Lastly, I used search.twitter.com to set up an RSS feed for any time someone mentions “@ActionsTalk” on Twitter.  I pump that RSS feed through xFruits using their RSS to Email generator and voila… I get an email any time we’re mentioned.

3.  Twitter Gmail: I do all the same stuff with this email account that I did with #2, but this time I have all the alerts for my personal Twitter account fed in.

4.  Facebook Gmail: I’ve got all my alerts from Facebook here like new friend requests, notifications of wall posts, photo tags, etc.

5.  Finance Gmail: I now have all my email from any of my bank accounts sent to this email address.  This includes bill pay reminders, spending threshold alerts, etc.

Bottom line: This system took about 30 minutes to set up.  After about a week of using it, I can say that it has made me much better at reading and responding to emails.  I can clearly see how many of each type I have, and I can deal with them at my leisure. Give it a shot, and let me know what you think in the comments.


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